Reputationsbildung im deutschen Markt für norddeutsches Logistik-Unternehmen

P.E.T. Logistics is a globally operating transport and logistics company, which specializes in transports in the truck and sea freight sector. Heavy transports by road, loading onto the ship, the use of air freight or even transport by rail are carried out holistically and from a single source. With 40 years of experience in the field of logistics, the company P.E.T. Logistics wants to realize new concepts to further expand the digitalization as well as the networking and thus realize delivery and logistics requirements of their customers.

The transport and logistics company is ready for the future with a new brand strategy. The new strategy is more focused, purposeful and lively, which is to be conveyed on all levels. For a consistent appearance on various platforms, the team of amce studios supported the strategy planning up to the publishing of target group oriented content as well as public relations.

The new appearance of P.E.T. Logistics GmbH is as honest and well-structured as the services themselves. Dark colors, red color accents and simple design characteristically showcase the company. With a presence on the Instagram, Facebook and LinkedIn platforms, an employer brand and community has emerged after a few months of collaboration. Content that represents the employees, shares news and draws attention to P.E.T. Logistics.