Object freezing: The trend for fascinating product presentations.

Whether for product presentations or events: Classic object freezing has long been a popular highlight. However, the physical implementation quickly reaches its limits. Not every product can be frozen and handling real ice is time-consuming. This is where virtual object freezing offers the perfect solution. Through innovative animations, products can be transformed into a crystal-clear ice representation, without any physical limitations.

amce studios' take on the trend.
"Creating images that blend the unreal with the familiar has become a growing trend in the creative industry. Placing products in surreal, dreamlike environments offers an impressive advantage made possible by generative AI and advances in 3D design. Even though these tools have their own limitations and challenges, they open the door for the unexpected - for wow-factors and moments of wonder and innovation," says Yalda Jalilvand, Senior Art Director, amce studios GmbH.

Advantages of virtual object freezing.
In addition, virtual realization offers numerous design possibilities: Each product can be individually staged and optimally coordinated with the event theme. Another advantage is the short time required. Without the use of real ice blocks, the production time is short, so animations can be developed quickly for campaigns.

Suitable industries.
Object freezing offers numerous opportunities to leave lasting impressions and open up creative dimensions that can be used individually by industries. PR stunts, such as smashing a block of ice, create a striking image that remains in the audience's memory. Such an event is particularly suitable for physical, impressive experiences in real time.

However, while physical freezing imposes certain restrictions on product selection, virtual implementation allows almost any object to be frozen - an advantage that makes this technology attractive for numerous industries. Campaigns and product presentations thus gain a new dimension and enable elegant brand staging with creative presentations.

In the beauty industry, where products are often advertised with freshness or cooling effects, the freezing of objects contributes to the metaphorical communication of these messages in an impressive way.

Virtual object freezing offers an exciting opportunity to present products in a completely new way. With its flexibility and creative freedom, it perfectly showcases brands and leaves a lasting impression on target groups.

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