Market entry with new branding and website for Europe-wide brand

AVAVERA ist ein international agierendes Unternehmen und wurde von führenden Experten der Bauindustrie gegründet. AVAVERA steht für den Bau von nachhaltigen Vorhangfassaden in Deutschland und Europa. AVAVERA existiert als Brand nicht nur auf dem deutschen Markt sondern launchte mit dem neuen Branding ihre Tätigkeiten ebenfalls in den Niederlanden, Frankreich, Belgien, UK, Irland sowie Skandinavien.

Working closely with the management, amce studios supported the strategic development of the brand and created a unique corporate identity for the up-and-coming company. From the outset, it was clear that the company's set of values "Diverse, Competent, Simple & Sustainable" should play a major role both strategically and in the design.

AVAVERA's branding includes a logotype, a trademark, fonts, a color palette and a set of icons. The bold AVAVERA logotype reflects the strong and confident nature of the brand. The symmetrical logotype complements this strength and symbolizes the brand's diverse materials with transparent and solid geometric elements. The chosen color palette, which includes subtle natural tones, conveys sustainability, with blue and green representing reliability, stability, balance and growth. This branding is ideal for enhancing merchandise, adding character and reinforcing the brand's core values.