Sustainable first contact marketing for care service from the Ruhr area

green - we care happily. This is the slogan of the North Rhine-Westphalian care service provider, which takes a completely new approach to a much-discussed topic: care in old age. The start-up sees itself as a service provider for all aspects of self-determined living in old age. A central aspect of grün's service portfolio is the individual and holistic care of those in need of care.

Appreciate a service more! The new approach of green calls for new marketing ideas. A simple marketing tool, the flyer, should be rethought in such a way that it can actually show a completely new perspective. The task of simply distributing a flyer to draw attention to the service should become a sustainable first point of contact.

A flyer is distributed - everyone experiences this every day. But this flyer is something special, because it has a value. It can become more than just information, because it can grow into a plant, an idea and, in the best case, a relationship. The value becomes an appreciation for the sender of the flyer, the service provider and the person in need of care, and the seed paper makes the seed for the experience tangible and works with emotional illustrations that will be remembered for a long time.