Corporate website relaunch of the Heidelberg high-tech company

AMERIA AG from Heidelberg is the world market leader for integrated gesture control, setting the standard for touch-free interaction with screens. The simple and intuitive handling inspires customers and users. AMERIA technology is already being used by retailers, consumer goods manufacturers and at trade fairs and events. Many other areas of application can be found in industry, gastronomy, the public sector, the automotive and healthcare industries. The great flexibility of the patented Touchfree Solutions by AMERIA® allows the integration of screens of any size, computer monitors and TVs as well as tablets and projectors.

The marketing team at AMERIA AG entrusted amce studios with the task of creating a comprehensive web experience to present the company appropriately to the outside world. The aim was to be just as innovative as the client itself. The challenge was not only to clarify the complex deep technology, but also to address a wide variety of stakeholders in a targeted manner. In addition to a modern design and restructured content, the website also had to meet the highest standards of web development.

Together with the AMERIA AG management team, the web strategy was drawn up, the state-of-the-art design was provided with visuals by an award-winning 3D artist, developed exclusively with Webflow and prepared element by element for the go-live. Within just a few months, amce studios turned an idea into reality. The use of modern animations, page transitions and 3D graphics allows visitors to immerse themselves in the world of AMERIA. With performance-oriented website and tracking tools, success is also measurable. The new corporate website gives investors, customers and users a structured overview of AMERIA AG's service portfolio, provides insights into the company's technology concepts and allows them to participate in its vision. The website also forms the basis for international trade fair appearances, crowd investment campaigns and many associated partnerships.