Digital strategy, social media creation and brand positioning

Acht Botaniker stands for regional food that connects people and the earth. In Gernsheim am Rhein, a dedicated, young team passionately pursues the goal of growing sustainable food. 8B specializes in the production of high-quality products such as tea, spice blends, culinary herbs, oils and fruit spreads. The products not only impress with their taste: in addition to the use of natural ingredients from the plants and regional cultivation, no additives are used. Thanks to short transportation routes and efficient manufacturing processes, everything is produced in the immediate vicinity. Due to the regional production and the sustainable focus, the connection to nature and the love of high-quality ingredients is expressed in award-winning products.

In order to make the charm of regional cultivation on their own farm and the sustainable practices of 8B accessible to a wider public, the mission was to communicate this message clearly and attractively to the outside world. Eight Botanists stands for regional food that connects people and the earth. Measures were to be developed to make these values visible through the targeted use of social channels. The products are already available in 1,000 supermarkets, and now this strong presence should also be made clear in the digital space.

With the aim of making the 8B brand appear casual and young, amce studios has developed a comprehensive strategy that is implemented on Instagram, TikTok and Facebook. This strategy focuses on approachability, transparency and humor, creating an authentic connection with the target group. The development of a new visual identity ensures that the brand stands out and is remembered in the digital world. In addition, the creative content brings the sustainability and regionality of the products closer in order to raise awareness of environmentally friendly and local food. In order to continuously generate new, appealing content, content production takes place on site once a month. This dynamic approach ensures that 8B is not only perceived as a brand, but also as a lifestyle that appeals to and inspires young shoppers.