Corporate & Produkt Branding für Lifestyle Marke aus Süddeutschland

PURE by KANNANOL, a brand that stands for health and well-being. With high-quality CBD products, the family-run company KANNANOL lets people experience the effect of CBD in its purest form. The lifestyle brand PURE symbolizes the power of nature and appeals to its customers in all life situations - whether it's indulgent sweets for in-between meals, oils for a good physical and mental well-being, or warming gels for relaxation after a fitness session.

Ein von amce studios entwickeltes Corporate Branding diente als Basis für das Produktdesign verschiedener PURE-Produkte. Es galt ein reduziertes Design zu schaffen, das die Reinheit und Vollkommenheit der Lifestyle-Produkte widerspiegelt. Jedes der PURE-Produkte sollte dabei erkennbar zu den anderen passen und doch einzigartig aussehen. Mit dem neuen Produktdesign wollten die Gründer von KANNANOL über den üblichen Kundenkreis hinausdenken und beauftragten amce studios damit für PURE by KANNANOL ebenfalls eine E-Commerce Website zu kreieren. ‍

In the beginning there is the product. People look at a bottle, a packaging, and are persuaded by branding both offline and online. For the target group of PURE by KANNANOL, product labels were created that catch the eye with their earthy tones and minimalist layout. Branding that you want to touch, taste and experience on your own body. With the help of the developed webshop, this mission has also been accomplished by amce studios and the newly designed product range has been made available to all interested parties in the DACH region with immediate effect.