A Christmas Memory by amce studios: Concept, design and implementation of an immersive Christmas campaign.
About
A Christmas Memory
.
Christmas is the time of year when we pause, look back and share special moments with our loved ones. "A Christmas Memory by amce studios" captures the essence of this time in the form of an animated film and tells a story about the things that make the Christmas season so special.
The interplay of fantasy and emotional experiences creates a magical world that embodies warmth, nostalgia and contemplation. The Web Experience invites you to immerse yourself in this unique universe and experience Christmas memories in a new way.
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Our Mission.
With the idea of bringing this digital event to life in the real world, collaboration with the right partners was crucial. The aim was to provide access to the web experience via an NFC chip and at the same time convey the message of the Christmas world through a card. Packaged as a small thank you for a successful year, it was to be made available to both customers and selected companies from the amce studios network.
Every step, from the lettering to the envelope, was carefully thought through by amce studios. It was important that the attention to detail was noticeable throughout the entire realization and that the partners also shared this vision. The end product needed to be both functional and of exceptional quality, with a focus on luxurious design and stability.
The result.
After carefully selecting partners, amce studios was able to perfectly communicate their vision to transfer the web experience into the physical world. The experience was to begin even before the NFC chip was scanned: The view of the envelope itself represented the first visual encounter with the Christmas world and presented the content in a special way. For the cover, amce studios opted for the Colorplan in the color Claret, refined with golden lettering to emphasize the Christmas atmosphere and exclusivity of the project.
In collaboration with Metapaper, a paper was chosen that combines both stability and aesthetics. It carries the finely tuned images and the label that provides access to the magical world. The Schöneweiß print shop ensured the vibrancy of the printed products. Their outstanding print quality perfectly accentuated the warmth and fine details of the design. By combining digital experience and print design, amce studios was able to convey the story in both worlds, online and offline, and emphasize the special feature in an impressive way.
About collaboration.
Thanks to the support of Metapaper and the Schöneweiß print shop, we were able to successfully turn our vision into reality
and bring the virtual experience to life in the physical world in a very special way -
packaged and sent like a gift,
that transports digital magic into reality.
Amelie Diehl, Managing Director, amce studios GmbH.
Immerse yourself in the world of Christmas.
An experience characterized by magic and deeply touching moments, captured in an impressive 3D animated film. Click here to watch.
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