Brand positioning, brand design and corporate website for the North German company Craft Engineering GmbH.

Brand positioning, brand design and corporate website for the North German company Craft Engineering GmbH.

About

Craft Engineering GmbH

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Craft Engineering GmbH, based in Borgstedt, Germany, is an innovative company specializing in the processing and finishing of steel and stainless steel products. As a certified specialist welding company in accordance with DIN EN 3834-2, the company offers customized solutions for demanding sectors such as the pharmaceutical, food, beverage and packaging industries. The company combines engineering and precise craftsmanship to deliver high-quality products and systems on time and in accordance with strict standards.

Our Mission.

Under the leadership of Managing Director Thore Weiß, Craft Engineering stands for the highest quality, reliability and technological creativity in plant engineering and stainless steel processing - this should also be visible in the brand positioning. The mission was to develop a modern, structured and appealing online presence, as well as a well thought-out branding that optimally presents their expertise in steel and stainless steel processing. Through targeted design, the brand should be highlighted and a strong visual identity created that accurately and effectively reflects their demanding industry.

Brand positioning, brand design and corporate website for the North German company Craft Engineering GmbH.
Brand positioning, brand design and corporate website for the North German company Craft Engineering GmbH.

The result.

Craft Engineering stands for precision, stability and the craftsmanship of steel processing. The team at amce studios worked with the management of Craft Eng. to design just such a brand. The brand's logo and the use of geometric fonts allow Craft Eng.'s customers to feel these values in the design. amce studios has created a modern and appealing online presence that clearly reflects Craft Engineering's experience and high quality. The new website presents the company's expertise in the demanding steel and stainless steel industry in a visually convincing way and underlines its position as a trustworthy partner in international projects.

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