New branding for Eric Standop and his Academy.
About
Eric Standop & Facereading Academy
.
Eric Standop is a speaker, advisor and sparring partner for the most important decision-makers in the world's largest companies. He is an expert in face reading and facial diagnostics. Eric Standop left his job over 15 years ago to master face reading as an ancient art form as well as a modern diagnostic tool for analyzing and recognizing faces.
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Our Mission.
To make visible the growth and increase in awareness that his brand has experienced in recent years. Eric and his team approached amce studios in the middle of the year with this mission. Eric Standop is in high demand as an advisor in Europe, but also in the USA. He supports and advises many people every day on important business issues. The internationality is to be conveyed with the help of a new brand design.
The result.
Eric stands for clarity and structure - which is exactly what his personal brand now represents. On the one hand, the lines of the logo are very subtle, which conveys a feeling of lightness, modernity and clarity. On the other hand, they have enough weight to remain strong and self-confident. Smooth but definite lines of the Eric Standop lettering help to maintain this balance. For the Academy logo, all the meanings that the original Facereading Academy logo contained were to be retained, as they add a lot of depth to the Academy's visual representation. The varying line widths of the redesigned logo allow the eye to glide across the image, giving it dynamism. Despite this movement, the peaceful face as the central visual symbol retains the calm and sophisticated feel of the logo.
Our cooperation.
Since the middle of the year
amce studios GmbH works
with Eric Standop and
together with his team.
The case shows the corporate branding of the Facereading Academy and the personal branding of Eric Standop.
Collaboration.
Further projects were already realized with amce studios in 2023. More about the web experience can be found here.
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