Product design for lifestyle product PURE.

Product design for lifestyle product PURE.




PURE by KANNANOL, a brand that stands for health and well-being. With high-quality CBD products, the family-run company KANNANOL lets people experience the effect of CBD in its purest form. The lifestyle brand PURE symbolizes the power of nature and appeals to its customers in all life situations - whether it's indulgent sweets for in-between meals, oils for a good physical and mental well-being, or warming gels for relaxation after a fitness session.

Our Mission.

A corporate branding developed by amce studios served as the basis for the product design of various PURE products. The task was to create a reduced design that reflects the purity and perfection of the lifestyle products. Each of the PURE products had to be recognizably compatible with the others, yet look unique. With the new product design, the founders of KANNANOL wanted to think beyond the usual clientele and commissioned amce studios to create an e-commerce website for PURE by KANNANOL as well.

Product design for lifestyle product PURE.

Product design for lifestyle product PURE.

The result.

In the beginning there is the product. People look at a bottle, a packaging, and are persuaded by branding both offline and online. For the target group of PURE by KANNANOL, product labels were created that catch the eye with their earthy tones and minimalist layout. Branding that you want to touch, taste and experience on your own body. With the help of the developed webshop, this mission has also been accomplished by amce studios and the newly designed product range has been made available to all interested parties in the DACH region with immediate effect.

About collaboration.


that stands for purity, simplicity

and pure relaxation. Exactly that

is reflected in the product design.

Cedric Coors, Managing Director, amce studios GmbH

More about the project.

All labels were printed on self-adhesive PP film. The printing was done in cooperation with an online printing company.

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