Guest article: amce studios is a client of Darmstadt University of Applied Sciences' learning agency "Strategic Brand Communication"

amce studios GmbH - that's the name of our client for this semester. The digital agency based in Darmstadt was founded by two real Darmstadt natives. The managing director of the creative agency is a former Onkomm student, Amelie Diehl, who, alongside Professor Dr. Andreas Vlasic, supported our learning agency as a lecturer this semester. Since its foundation, amce studios' clients have included large and medium-sized companies, up-and-coming start-ups and ambitious new founders from the technology, energy, environment, retail and fashion sectors. As a full-service agency, clients are supported regionally, nationwide and worldwide in all areas relating to web experience, branding, social media and 3D design. The regionally based Bundesliga club SV Darmstadt 98 is one of amce studios GmbH's closest business partners.

Our brief was to create the event branding and a communication concept for amce studios' first own event. The event branding included finding a name that suited the event and, of course, the company. It was also important not to make the name too topic-specific, as this was a series of events that would also deal with different topics. To round off the event branding, a short CI guide was developed that could be used for marketing and press materials.

amce studios wants to have a positive impact on people in Darmstadt and beyond and give something back. The first event will benefit an institution in Darmstadt. There is currently no first event date for the event or event series - but we are looking forward to experiencing the branding, the materials created and the event live soon.

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