Digital strategy, social media creation and brand positioning for Acht Botaniker | 8B.
About
Eight botanists | 8B
.
Acht Botaniker stands for regional food that connects people and the earth. In Gernsheim am Rhein, a dedicated, young team passionately pursues the goal of growing sustainable food. 8B specializes in the production of high-quality products such as tea, spice blends, culinary herbs, oils and fruit spreads. The products not only impress with their taste: in addition to the use of natural ingredients from the plants and regional cultivation, no additives are used. Thanks to short transportation routes and efficient manufacturing processes, everything is produced in the immediate vicinity. Due to the regional production and the sustainable focus, the connection to nature and the love of high-quality ingredients is expressed in award-winning products.
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Our Mission.
In order to make the charm of regional cultivation on their own farm and the sustainable practices of 8B accessible to a wider public, the mission was to communicate this message clearly and attractively to the outside world. Eight Botanists stands for regional food that connects people and the earth. Measures were to be developed to make these values visible through the targeted use of social channels. The products are already available in 1,000 supermarkets, and now this strong presence should also be made clear in the digital space.
The result.
With the aim of making the 8B brand appear casual and young, amce studios has developed a comprehensive strategy that is implemented on Instagram, TikTok and Facebook. This strategy focuses on approachability, transparency and humor, creating an authentic connection with the target group. The development of a new visual identity ensures that the brand stands out and is remembered in the digital world. In addition, the creative content brings the sustainability and regionality of the products closer in order to raise awareness of environmentally friendly and local food. In order to continuously generate new, appealing content, content production takes place on site once a month. This dynamic approach ensures that 8B is not only perceived as a brand, but also as a lifestyle that appeals to and inspires young shoppers.
What our customer says:
The amce studios team implements all our ideas in a targeted manner and always tailors them to our brand.
and target group perfectly. We are particularly impressed by the forward-looking way of working and the
smooth cooperation. Whether for our activities relating to social media, the web store or in terms of
PR, we feel that we are in very good hands with the team at amce studios.
Armin Kuster, Sales Manager Hof BodenGut GmbH.
Collaboration.
As a full-service agency, amce studios not only provides marketing services for 8B, but also offers PR support. The agency also takes care of maintaining and updating the website to ensure that the online presence always remains appealing and informative.
Start your project with amce studios.
As a digital agency, we enable large and medium-sized companies, aspiring start-ups and ambitious new entrepreneurs to realize their full potential through marketing, communication and design. We give them the chance to continuously develop together with us.
