Social Media Strategy for OTS & friends.
About
OTS & friends GmbH
.
OTS & friends is a logistics and transport company operating throughout Europe, transporting goods and merchandise by truck, barge or rail. The logistics service provider emerged from the company OTS, which has been firmly established in the industry since its founding in 1986. In the course of 2023, OTS & friends underwent a generational change: the company's management changed, the team was significantly expanded and the logistics company has since been operating under the name OTS & friends.
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Our Mission.
The successfully completed takeover of the company by the new management and the renaming to OTS & friends also required new, digital social media and PR strategies. The online presence for the logistics company OTS & friends had to be expanded and given a new polish. In addition to highlighting the service portfolio of the transport company, the new online presences are also intended to strengthen the employer brand and provide for young talent in the logistics industry.
The result.
Since the cooperation with OTS & friends, amce studios regularly creates and posts content and thus builds up a real community piece by piece. With team introductions, personal employee profiles, exciting blog articles about the services and the industry, as well as videos that awaken enthusiasm for logistics, the OTS & friends brand is becoming a digital brand. Since then, the appearance, the lettering as well as the logo of the Hamburg-based company shine in a light, maritime blue, extended by a dark blue symbolizing the vastness of the sea and a light gray representing the experience and professionalism of OTS & friends GmbH.
Collaboration.
The cooperation goes beyond this project and we are happy to be the lead agency of the transport company.
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