MED by KANNANOL, a brand of the KANNANOL family, addresses its very own target group. With high-quality CBD products, the family-run company KANNANOL lets people in the D-A-CH region experience the effect of CBD in its purest form. The pure business-to-business brand MED by KANNANOL convinces with its medical cannabis products - exclusively for selected pharmacies, clinics and doctors throughout Germany. All inspiration comes from nature. The entire MED product range stands for health and well-being.
The launch of the B2B brand and its medical products require comprehensive and consistent branding. Starting with the logo, corporate colors and fonts, a target group analysis and the product design of the MED oils were to be adopted. It was clear from the beginning that the specific target group requires a branding that remains in the memory after the first brand contact point.
Health, precision, calm and professionalism - that's what the B2B brand MED by KANNANOL stands for. With cool gray colors, strong geometric fonts and a consistent logo, the MED by KANNANOL brand uses minimalist stylistic devices to achieve maximum impact on viewers. The clear, reduced and simple design language radiates freshness, competence and naturalness: what the products themselves also represent. The corporate branding created also serves as the basis for the product branding of the MED by KANNANOL product range.
In our collaboration, we supported MED by KANNANOL not only in corporate branding, but also in building a strong product branding. Click here for the project.
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