PURE by KANNANOL, a brand that stands for health and well-being. With high-quality CBD products, the family-run company KANNANOL lets people experience the effect of CBD in its purest form. The lifestyle brand PURE symbolizes the power of nature and appeals to its customers in all situations of life - whether it's indulgent sweets for in-between meals, oils for a good physical and mental well-being, or warming gels for relaxation after a fitness session.
The launch of the lifestyle brand and its versatile products required a comprehensive and unique branding. The CI as well as the positioning of the brand was part of KANNANOL's extensive assignment, which also included the product design and the web experience. The basis for these tasks was the creation of a brand booklet, including the design and definition of the logo, fonts and brand colors. A branding that makes the brand and its products a reality.
PURE BY KANNANOL - the lifestyle brand that needed to be created. With its pure CBD products, the family-run company appeals to price-conscious but also quality-conscious buyers throughout the D-A-CH region. We created the identity for this over several months. A concise, distinctive and unique CI with warm, natural colors, clear and modern typography. The lively, yet timeless design embodies these core elements of the brand and enables potential and existing customers to immerse themselves in the world of PURE by KANNANOL and discover the power of the cannabis plant in a natural way.
PURE by KANNANOL -
that stands for purity, simplicity
and pure relaxation. Exactly that
is reflected in the branding.
Cedric Coors, Managing Director, amce studios GmbH
As a digital agency, we enable large and medium-sized companies, aspiring start-ups and ambitious new entrepreneurs to realize their full potential through marketing, communication and design. We give them the chance to continuously develop together with us.