E-commerce website for the lifestyle brand PURE.

E-commerce website for the lifestyle brand PURE.




PURE by KANNANOL, a brand that stands for health and well-being. With high-quality CBD products, the family-run company KANNANOL lets people experience the effect of CBD in its purest form. The lifestyle brand PURE symbolizes the power of nature and appeals to its customers in all life situations - whether it's indulgent sweets for in-between meals, oils for a good physical and mental well-being, or warming gels for relaxation after a fitness session.

Our Mission.

A website for a very specific target group had to be designed and developed in a very short time. In addition to the planned offline sales, a younger target group was to be able to discover the PURE by KANNANOL product range online in a brand-appropriate way with a web experience by amce studios. The aim of the web presence is to make it possible to buy high-quality CBD products in an appealing way, quickly and easily in a web store. The web design and web development were part of a comprehensive assignment by KANNANOL to redevelop the marketing alongside branding, product design and packaging.

E-commerce website for the lifestyle brand PURE.
E-commerce website for the lifestyle brand PURE.

The result.

The new PURE by KANNANOL website is as honest and well-structured as the products themselves. Through large headlines and lots of white space, we have digitally staged the product range. Playful effects and cinematic animations bring the website to life and let users discover unique things. The overall concept, consisting of strategy, design and content, not only offers exciting lifestyle insights, an unagitated product presentation and a simple payment process, but also allows a community to grow around the PURE by KANNANOL brand.

About the togetherness.

The construction of an e-commerce website with

a highly regulated product needs a lot of

Patience, flexibility & perseverance. Meanwhile

we were able to realize the project.

Amelie Diehl, Managing Director, amce studios GmbH

More about PURE by KANNANOL.

The e-commerce website was technically implemented with the e-commerce software Shopify as well as the payment providers Viva Wallet and Paypal. Furthermore, amce studios supported the product branding as well as the corporate branding.

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As a digital agency, we enable large and medium-sized companies, aspiring start-ups and ambitious new entrepreneurs to realize their full potential through marketing, communication and design. We give them the chance to continuously develop together with us.